Lights, Camera, Action!
What do you do when a global pandemic hits and suddenly all plans are canceled and you can no longer travel inside your country to visit the
On Saturday, Nov. 7, the Guatemala Mission Partnership (GMP) held its first ever virtual fundraiser by creating a fundraising video that premiered on YouTube.
The fundraising team did a lot of advanced planning to make this happen: researching best practices, recording and editing the video, and updating their website and Facebook page. They spread the word several ways: an online event and email marketing campaign through their website, their new YouTube Channel, and their Facebook page.