On Saturday, Nov. 7, the Guatemala Mission Partnership (GMP) held its first ever virtual fundraiser by creating a fundraising video that premiered on YouTube.
The fundraising team did a lot of advanced planning to make this happen: researching best practices, recording and editing the video, and updating their website and Facebook page. They spread the word several ways: an online event and email marketing campaign through their website, their new YouTube Channel, and their Facebook page.
This Mother's Day you can honor a mom in your life and give other moms access to clean water. Make a gift to Living Waters for the World. Then, send your honoree one of four e-cards to tell her how much she means to you.